It’s inevitable, as projects and risks get bigger, the number of people involved increases and everyone wants their own view(s) to influence the end result. In some cases this can be helpful, but more likely is the situation we are going to talk about here - the Camel...

It isn’t a great feeling when you see something that you may have spent hours, days, weeks or even years developing pop-up being sold by someone else - But if you are truly doing a fantastic job, expect that you will attract copycats. It is said that nothing is new...

Size, it’s something that every client feels is one of THE most important things about their logo and branding when it is represented in any media - but does it really matter that much? GETTING BACK TO THE BASICS I’ve spoken before specifically about logotypes and the...

So you want to tell your customers everything that you have to offer, why it would make their lives so much better and easier and how with just a few of their dollars you could use your unique value proposition to improve their lives or their work and change the...

It’s about value, every square centimetre costs you money so you want to fill up every last bit of that space. It makes sense, it feels right and when you look at it, you see all of the value you have to provide your customers. But do they, confronted by all of this...

So you have a business idea, you might even have registered the name and now you are thinking about what your logo will be (or maybe what your next substantial update will be). It can be very intimidating thinking about what this image is going to be, this thing that...