BUSH N BEACH
Bush n Beach
Services
Brand Strategy & Design
Brand Design Systems
Packaging Design
Digital & Content Design
Print & Collateral Design
Marketing & Communications
Project Overview
Bush N Beach is an outdoor and camping brand developed in-house for Prices Plus — built to give their growing range of fishing, camping and outdoor products a unified identity they could own and grow. The brand needed to feel authentically Australian, work hard at retail across a wide product range, and hold up across every format from product engraving to ecommerce.
The Challenge
The brief started with a question rather than an answer — Prices Plus knew they wanted a new brand for their outdoor range but needed to find the right direction before committing to it. With products spanning camping, fishing and general outdoor lifestyle, the system had to be flexible enough to stretch across genuinely different product categories without losing visual coherence. And it had to compete on shelf against established outdoor brands with far more heritage behind them.
The Solution + Results
I led a team workshop to discover the right brand direction before a single mark was drawn — a process that surfaced Bush N Beach as the name and concept the range needed. From there I developed the full brand system, anchored by a quintessential Australian outback sunset as the visual foundation. The logo and identity were built from the ground up with versatility in mind — designed to translate cleanly across product engraving, packaging, social media and ecommerce without compromise. The result is a brand that feels like it belongs in the Australian outdoor market rather than a retailer's back catalogue.
