PRICES PLUS
Prices Plus
Services
Brand Strategy & Design
Brand Design Systems
Product Design
Packaging Design
Digital & Content Design
Video & Motion Design
Marketing & Communications
Copywriting
Project Overview
Prices Plus is a Queensland-founded variety discount retailer with over 25 stores across QLD and NSW, built on the premise that low prices and a good shopping experience aren't mutually exclusive. As Senior Graphic Designer I spent close to four years embedded in the business, responsible for the full scope of design and marketing output across the entire store network — from national campaigns and seasonal catalogues through to brand development, web design, TV advertising and in-store experience.
The Challenge
The core challenge at Prices Plus wasn't any single project — it was scale and consistency across a genuinely complex brand environment. With over 20 brands under one roof and a retail network spanning two states, keeping every customer touchpoint feeling cohesive required both strong design fundamentals and equally strong processes. Campaigns needed to translate across print, digital, in-store and broadcast simultaneously, and the design system had to be robust enough for a team to execute without it falling apart at the edges.
The Solution + Results
I built and maintained the design framework that held it all together — developing and refreshing in-house brands, leading store opening campaigns from concept through to launch, redesigning the catalogue as a modular system that scaled across print and digital in one pass, and overhauling the web presence to create genuine visual continuity across every channel. I also developed and produced TV advertisements for placement on Channel 7 and other major networks across QLD and NSW. When the Toowoomba store opened as the flagship test for a broader regional rollout, I led the full creative output for the launch — building the visual format that the wider network would eventually follow.
