Design that digs deeper.
I’m Chris Kirkby — an Ipswich + Brisbane-based graphic designer with 15+ years building brands that last. I don’t just make things look good. I solve the problem underneath.
Brand Identity & Logo Design
Building brand systems that work harder than a logo.
Logo design
Brand guidelines
Typography
Illustration systems
Brand collateral
Packaging Design
Packaging that earns its place on shelf.
Product packaging
Label design
Retail-ready artwork
Dieline setup
Print production
Retail & In-store Design
In-store design that turns browsers into buyers.
Signage systems
Point of sale
Wayfinding
Store campaigns & Promos
In-store brand experience
The Dig Deep Method
Good design starts with a problem worth solving. Every project I take on runs through the same six-stage process - built over 15 years to get the best out of every brief and every client.
01
Discovery
A focused strategic session designed to unearth your brand vision, your audience, and the specific positioning gap you’re trying to close - so every decision from here is informed, not guessed.
02
Research & Direction
A deep dive into your category, your competitors and the cultural references your audience already trusts - so we’re building something that stands apart, not something that blends in.
03
Concept Development
Two or three distinct creative directions, each built to solve a specific positioning problem - so you’re choosing between strategies, not variations of the same idea.
04
Refinement
A structured presentation of each concept with the strategic reasoning behind every decision, then picking the diamond in the rough - so you understand not just what our direction looks like, but why it works.
05
Revisions
Two focused rounds of refinement guided by clear feedback - so we move forward with intention rather than endless tweaks.
06
Delivery
A complete, production-ready handover built to last - final files, brand guidelines, and everything you need to hit the ground running.
Ready to dig in?
Tell me about your project and let’s find out together what’s really worth building.