Inspired Crafts approached me as a new bricks and mortar storefront opening in the popular town and tourist destination Yass in New South Wales, Australia. They wanted a simple, classic logo to be displayed on their storefront window and secondarily, as a grass roots and crafty business, they wanted to be able to screen print the logo on various items like staff uniforms, marketing materials and ephemera.

Together we designed and developed a clean, easily identifyable and flexible brand mark to suit the specifications for it’s use while also echoing the defined, classic nature of the town they were to call home.