Z and Z Cleaning
It was a warm early summer day when Z & Z approached me to develop a new logo and branding design for their well established small business. They had reached a crossroad when beginning to head online through web and social media, deciding it was time to establish a cohesive visual identity.
Z & Z Cleaning & Maintenance Services is a Family owned and run business and we have been providing our unique, personalised services to Brisbane, Ipswich and surrounding areas for nearly 30 years. A trusted name in the cleaning industry with years of experience and expertise you can trust that our services are not only professional, but that we will be there when you need us most.
– via zedclean.com.au
Z & Z Cleaning, Maintenance and Gardening Services wanted to update their image and create a light hearted, family driven but professional look that spoke to their mantra of providing personalised and tailor made solutions to their customers. The new look should also include elements of the original that they used for over 20 years and incorporate some of the new ideas that would be taking their business online and into the future.
I started this project as I normally do with a lot of sketching, at first I began to explore the fundamental pieces that would need to be included and ways that they would integrate with the company insignia Z & Z.
The last stage was choosing the final colour palette and typography. For the font we chose a blocky but ultimately less professional typeface than something like Helvetica in order to introduce a little more quirkiness, while maintaining a professional edge. The colours were also chosen to highlight these contrasting qualities, a bright green that instantly draws the eye and a less powerful warm grey/black that helps level out the elements and stabilise the design elements.
The unique and connected elements in this final design create a flowing, unified aesthetic that builds on the clients previous branding, while promoting a new bold outlook that is flexible and memorable.
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