One vs. One Thousand

One vs. One Thousand

It’s tempting when you are looking at a list of hundreds or thousands of people to speak like you are addressing a crowd. With microphone in hand, you declare how much better you can make your audience’s lives and businesses through the use of your amazing products and services. You envisage your audience standing together, shoulder to shoulder in an infinitely deep auditorium, but how are your audience actually experiencing you and your business? (more…)