It’s tempting when you are looking at a list of hundreds or thousands of people to speak like you are addressing a crowd. With microphone in hand, you declare how much better you can make your audience’s lives and businesses through the use of your amazing products and services. You envisage your audience standing together, shoulder to shoulder in an infinitely deep auditorium, but how are your audience actually experiencing you and your business? …
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Just a Little White Space
It’s about value, every square centimetre costs you money so you want to fill up every last bit of that space. It makes sense, it feels right and when you look at it, you see all of the value you have to provide your customers. But do they, confronted by all of this information, know exactly what you want them to do? While an economical and efficient use of space certainly has its place in certain graphic design projects, it can restrict your ability to introduce a directive for your …
What are Pantone Colours?
The Pantone Colours in the Pantone Matching System (PMS) are a selection of standardised colours chosen by the Pantone company with specific values that allow for almost perfect reproduction across the world by printers and manufacturers. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer. - via Pantone website This is because not only does each colour have specific values, numbers (PMS 3115 for example) …
20 Things Pokemon can Teach us About Design
By now everyone is aware of the craze that is Pokemon GO and savvy business owners have taken advantage in many weird and wonderful ways, but what can it teach us about design? Here are 20 quick take-aways from the latest augmented reality phenomenon: …
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